Kellie Kefalas

A Merchandising professional with over 12 years of experience in all categories of the contemporary sportswear market. "Trend-Smart" with the ability to analyze and assess valuable market intelligence to interpret seasonal trends, key item activity and to provide a focused perspective on the West Coast fashion industry to manufacturers and major retailers alike. 

Contact: +1.818.259.7659 | kellie.kefalas@gmail.com

Services Provided:

 

• Seasonal trend direction from a contemporary, west coast point-of-view with emphasis on key-item identification, print & pattern, color and details forecast.
• Merchandising insight according to specific category customized to the clients' needs.
• Reporting on celebrity influences and lifestyle trends specific to L.A.
• Introduction of new resources, 'lines-to-watch'.
• Showroom referrals.
• Korean market intelligence.
• West coast store shopping analysis.
• Sample shopping.
• Regional trade show updates.
• Fashion show coordinating.
• Navigating through the LA market-place during seasonal markets and assisting with appointment scheduling, introduction of new resources, store shopping suggestions while in LA.