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BTE also offers forecasting and merchandising services with one of the best in the industry.

Kellie Kefalas

A Merchandising professional with over 12 years of experience in all categories of the contemporary sportswear market. "Trend-Smart" with the ability to analyze and assess valuable market intelligence to interpret seasonal trends, key item activity and to provide a focused perspective on the West Coast fashion industry to manufacturers and major retailers alike. 

Contact: +1.818.259.7659 |

Services Provided:


  • Seasonal trend direction from a contemporary, west coast point-of-view with emphasis on key-item identification, print & pattern, color and details forecast.
  • Merchandising insight according to specific category customized to the clients' needs.
  • Reporting on celebrity influences and lifestyle trends specific to L.A.
  • Introduction of new resources, 'lines-to-watch'.
  • Showroom referrals.
  • Korean market intelligence.
  • West coast store shopping analysis.
  • Sample shopping.
  • Regional trade show updates.
  • Fashion show coordinating.
  • Navigating through the LA market-place during seasonal markets and assisting with appointment scheduling, introduction of new resources, store shopping suggestions while in LA.
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